What do Egyptian and Roman architecture, Gothic stonework, and twentieth-century modernism all have in common? According to Brent, the answer lies in how their structural integrity and timeless forms can be translated into contemporary soft furnishings. The designer’s latest drop features strong structural lines, tile-inspired patterns, and carved borders. Despite pulling inspiration from vastly different historical periods and cultural movements, the pieces are designed to speak to one another within a living space.
"I think that’s where the interesting stuff happens," Brent says of the cross-period dialogue enabled by the collection’s diverse aesthetic influences.
Given the sheer scale of the line, the collection is organized into several distinct sub-categories, each bringing a unique texture, pile, and visual language to the table. Among the notable groupings is the wool-blend Aalto assortment, which showcases graphic piles and floral borders designed to mimic the appearance of delicately carved stone or wood. Moving away from the ubiquitous checkerboard patterns that have dominated recent interior design trends, the geometric Fori rugs introduce sophisticated, woven-inspired grids. Meanwhile, the Obelisk collection elevates solid-tone rugs through the subtle addition of architectural notched corners, and the Tracery group layers linear patterns over a tightly woven jute-blended base.
Reflecting on the expansive release, Brent highlights specific pieces that encapsulate his design philosophy, offering insight into how these textiles can transform domestic spaces without requiring permanent structural alterations.
The Rug He’s Excited for You to Shop
At the forefront of Brent’s personal favorites is the Obelisk rug, particularly in its striking Brick colorway. The designer has long harbored an affinity for notched and scalloped details in interior architecture, noting that such elements traditionally appear in heavy stone countertops, intricate door frames, and custom millwork.
"I’ve always been drawn to notched and scalloped details in design, from stone countertops to door frames and millwork," Brent explains. "I love that we were able to create something that brings that same architectural language to your home without the need for construction."
The Obelisk line bridges the gap between hard architectural detailing and soft textile comfort, making high-end design motifs accessible through simple floor coverings.
The Most Versatile Design in the Bunch
For those seeking ultimate adaptability within a living space, Brent frequently returns to the Perret rug. Available in sophisticated colorways like chocolate and camel, the Perret is celebrated by the designer for its quiet, unassuming elegance.
"There’s something so beautiful about its simplicity," Brent notes. "It can sit quietly beneath tonal furniture and create a serene environment, or participate in a room filled with contrasting colors and collected objects. I love pieces that can take on a different personality depending on what surrounds them."
His Hot Rug Buying Take
Beyond the specific aesthetics of individual pieces, Brent shares a definitive perspective on a common interior design pitfall: rug sizing. Drawing from years of professional residential design experience, he offers a straightforward rule of thumb for consumers shopping for their homes.
"I will say, there are very few instances where a four-by-six-foot rug is the right choice," Brent states. "The bigger, the better when it comes to choosing a rug for your space."
The Solids—And When to Use Them
While pattern and texture play a massive role in the new Loloi collaboration, solids maintain a crucial place in Brent’s design playbook, particularly when balancing complex interiors.
"If there’s a lot happening architecturally, or if I’m working with pieces that have a strong presence, I typically reach for a solid rug to give everything room to breathe," Brent explains. "When I do introduce pattern, I think of it as another architectural element, something that brings rhythm and structure to a room."
Shop More From the Collection
Beyond the standout hero pieces like the Obelisk and Perret, the broader collection features an array of textured options designed to anchor diverse interior schemes. The Axis rug brings a refined, timeless grounding to medium and large living spaces, while the Fori line continues to offer graphic, grid-based geometry for contemporary rooms. The high-end Tracery series utilizes hand-knotted techniques to introduce sophisticated natural and midnight tones.
The lifestyle expansion also extends to accessories, incorporating decorative pillow covers such as the geometric Sèvres design and the green Parlor pillow, allowing homeowners to layer complementary architectural motifs throughout their furniture arrangements. The fall collection is currently available through major home retailers and specialized design platforms, bringing Brent’s architectural vision to broader residential markets.
