Spanning influences from ancient Egyptian and Roman architecture to Gothic stonework and twentieth-century modernism, the collection is unified by a shared commitment to strong lines, tile-inspired motifs, and meticulously carved borders. Despite pulling from vastly different historical epochs and design movements, the pieces are engineered to converse with one another seamlessly within a residential space.
"I think that’s where the interesting stuff happens," Brent said of the cross-historical blending of forms and textures.
Given the sheer scale of the release, the collection is organized into several distinct sub-lines, each offering a unique textural and geometric perspective. The wool-blend Aalto assortment introduces graphic piles paired with floral borders that give the visual impression of delicate stone carving. Moving away from fleeting interior trends like simple checkerboard patterns, the geometric Fori rugs incorporate intricate, woven-inspired grids that emphasize craftsmanship and depth. Meanwhile, the Obelisk line elevates solid-tone foundations through the subtle introduction of notched corners, echoing classical stone fabrication techniques. Rounding out the major groupings, the Tracery collection lays linear patterns over a tightly woven, jute-blended base, offering a tactile foundation for modern rooms.
The Rug He’s Excited for You to Shop
Among the extensive offerings, Brent points to the Obelisk collection—particularly in the rich Brick colorway—as a standout piece he is most eager for consumers to bring into their homes.
"The Obelisk! I’ve always been drawn to notched and scalloped details in design, from stone countertops to door frames and millwork," Brent explained. "I love that we were able to create something that brings that same architectural language to your home, without the need for construction."
The collection’s pricing and accessibility vary across the different lines. For instance, the Loloi Jeremiah Brent Obelisk Camel Rug in a 5-by-7-foot dimension is priced at $250, making high-end architectural aesthetics attainable for a broader audience through retail partners like Amazon.
The Most Versatile Design in the Bunch
When considering versatility across various residential layouts, Brent repeatedly returns to the Perret rug, available in earthy neutrals such as chocolate and camel. The design’s understated elegance allows it to function chameleon-like within a home environment.
"There’s something so beautiful about its simplicity," Brent noted. "It can sit quietly beneath tonal furniture and create a serene environment, or participate in a room filled with contrasting colors and collected objects. I love pieces that can take on a different personality depending on what surrounds them."
Positioned at a higher price point for premium craftsmanship, the 5-by-8-foot Perret Chocolate rug is retailed through Loloi at $1,909, offering a sophisticated, investment-grade foundation for living and dining spaces.
His Hot Rug Buying Take
Alongside the aesthetic direction of the collection, Brent offered a definitive perspective on a common interior design pitfall: scale. According to the designer, proportion is critical when anchoring a room with soft furnishings.
"I will say, there are very few instances where a four-by-six-foot rug is the right choice," Brent cautioned. "The bigger, the better when it comes to choosing a rug for your space."
The Solids and When to Use Them
While pattern and historical geometry play a major role throughout the collaboration, solid-colored rugs also hold a strategic place in Brent’s design philosophy. Rather than viewing solids as a fallback option, he utilizes them as intentional spatial tools.
"If there’s a lot happening architecturally, or if I’m working with pieces that have a strong presence, I typically reach for a solid rug to give everything room to breathe," Brent said. "When I do introduce pattern, I think of it as another architectural element, something that brings rhythm and structure to a room."
Shop More From the Collection
The collaborative drop extends beyond floor coverings to encompass complementary textile accents and diverse sizing options. Shoppers looking to incorporate the designer’s architectural vision can find additional pieces across major retail platforms.
The Loloi Jeremiah Brent Axis Rug in a generous 7-by-10-foot proportion is available on Amazon for $440, offering a sage green palette suited for larger family rooms. For those seeking the graphic interest of the Fori line, a 5-by-7-foot edition is priced at $259.
Higher-end selections from the launch, such as the hand-knotted Tracery rug in a 5-by-8-foot format, retail through specialized home design platforms like Amethyst Home for $3,069. In addition to rugs, the collection features sophisticated accent pieces like the Sèvres pillow, highlighting tilework geometric patterns for $97, and the Parlor green pillow cover, available via Wayfair with promotional pricing around $52.
