With the official launch of its newest product line, the Cush collection, innovative furniture brand Lovesac aims to eliminate that compromise entirely. Known previously for its highly versatile Sactionals and the space-saving Snugg line, Lovesac is expanding its footprint in the seating market with an unapologetically plush, oversized style that manages to maintain a polished silhouette. The new collection arrives equipped with a series of practical engineering choices that make it as resilient for daily households as it is visually striking.
The debut of the Cush collection introduces a fresh perspective to the brand’s catalog, marking its third major sofa line. While the company’s flagship Sactionals remain celebrated for their near-limitless modularity and configuration choices, and the Snugg line caters to compact living spaces, the Cush is engineered specifically for deep-seated, immersive relaxation without sacrificing contemporary elegance.
At first glance, the sheer scale of the furniture commands attention. The three-cushion configuration of the Cush stretches a remarkable 11 feet wide, offering generous 27-inch-deep seats that provide ample room for individuals to curl up, stretch out, or lounge comfortably for hours. For living rooms that cannot accommodate an oversized statement piece of that magnitude, Lovesac has engineered several alternative, more compact configurations to suit varied floor plans and architectural requirements.
Beneath the relaxed exterior lies a sophisticated interior construction designed to combat the traditional pitfalls of plush seating. The secret to the Cush collection’s ability to bounce back after hours of lounging rests in a multi-layered engineering approach. Lovesac has incorporated its proprietary Ultraloft Fill, durable pocket coils, multi-density foam, and an intricate nine-chamber topper. Together, these internal components distribute weight evenly across the seating surface, ensuring that the cushions retain their structural integrity and spring back into shape even after intensive daily use.
Every configuration within the Cush collection is built around three fundamental, modular components: an armless seat, a corner seat, and an ottoman. This streamlined modularity allows buyers to scale their seating arrangements from a modest two-seater sofa all the way up to a massive, family-sized U-shaped lounge pit. For smaller spaces or reading enthusiasts, a single standalone corner section can easily be repurposed to function as a cozy, dedicated reading nook.
Despite the deep, unstructured comfort associated with oversized lounge seating, the Cush collection incorporates polished upholstery options designed to elevate any interior aesthetic. The lineup is initially available in four rich, tactile colorways: olive, chocolate, golden taupe, and slate blue. Each shade is rendered in a plush velvet fabric that adds an extra layer of visual refinement to the sofa’s relaxed silhouette.
While velvet is traditionally viewed as a high-maintenance fabric that requires delicate handling, Lovesac has addressed the practical realities of modern family living. The Cush upholstery is crafted entirely from 100 percent polyester, meaning that the sofa covers are fully removable and completely machine washable. This practical advantage is paired with additional security features, including built-in clamps and nonslip feet designed to lock the modular pieces securely in place. These hardware additions prevent shifting, ensuring the furniture remains stable even during high-energy moments involving children or pets.
The introduction of the Cush collection comes with tiered pricing to match its scale and craftsmanship. The baseline two-cushion sofa starts at $5,200, while larger configurations scale upward depending on the chosen number of pieces and arrangement. For instance, the expansive Cush Chaise 5-Piece Sectional in slate blue plush velvet is priced at $12,200, and the sprawling Cush Double Chaise 6-Piece Sectional in golden taupe plush velvet sits at $14,000.
To ease the investment for prospective buyers, Lovesac includes complimentary White Glove Delivery alongside a 60-day home trial period for purchases within the collection. With consumers dedicating significant time and attention to creating comfortable, highly functional living spaces, the brand’s latest release positions itself as a long-term investment in domestic comfort.
